Related content
-
SustainabilityWFA revamps its approach to Sustainable Marketing
Read more about "WFA revamps its approach to Sustainable Marketing"WFA’s Planet Pledge will transition to a new, open community for all WFA members. By making it cross-cutting, all WFA…
-
SustainabilitySpotlight: Sustainable Marketing 2030 - Creativity into Action
Read more about "Spotlight: Sustainable Marketing 2030 - Creativity into Action"Learn more about the role of creativity in sustainable transformation from WFA and Kantar.
-
SustainabilitySustainability into Action
Read more about "Sustainability into Action"New series of WFA playbooks on sustainable marketing from WFA and Kantar offers marketers guidance on how to put theory into…
-
SustainabilityHow creativity can drive sustainable action
Read more about "How creativity can drive sustainable action"In 2025, WFA and Kantar will launch a series of case study led playbooks to help take Sustainable Marketing 2030 from theory into…
-
Advertising & policySustainability
Benchmark: Sustainable communication, advertising production and advertising behaviours
Read more about "Benchmark: Sustainable communication, advertising production and advertising behaviours"WFA member benchmark covering three topics relating to sustainability: communicating sustainability credentials on pack or at point…
-
Inclusive marketingScared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold
Read more about "Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold"I’ve fumbled two big opportunities to get rich quick. The first was when I wrote a feature for the Guardian about Bitcoin when…
-
Advertising & policyWFA Benchmark: Environmental Claims findings report
Read more about "WFA Benchmark: Environmental Claims findings report"WFA member benchmark on green claims and how brands are navigating increasing scrutiny
-
SustainabilityWFA’s Planet Pledge welcomes seven more multinationals
Read more about "WFA’s Planet Pledge welcomes seven more multinationals"AkzoNobel, Arçelik, Beam Suntory, Group Bel, HP, Nestlé and Vodafone take number of companies to have signed the…
-
SustainabilityWhat marketers need from COP28
Read more about "What marketers need from COP28"2023 marks the halfway point to achieving the United Nations Sustainable Development Goals (SDGs). During COP28, the world will also…
-
Advertising & policySustainabilitySwedish ad industry launches CommToAct Planet initiative to drive credible sustainability communication
Read more about "Swedish ad industry launches CommToAct Planet initiative to drive credible sustainability communication"New cross-industry initiative will develop guidance and resources to help marketers communicate on climate action and accelerate the…
-
Cross-media measurementGlobal Marketer WeekInclusive marketingHaloNational industry associations from 25 countries gather in Istanbul
Read more about "National industry associations from 25 countries gather in Istanbul"WFA National Associations Council members discussed the leadership role of national associations in helping their members and the…
-
Advertising & policyBrand purposeBrand reputationGlobal Marketer WeekSustainabilityMarketing operationsWFA launches Sustainable Marketing 2030 to close the gap between intent and action
Read more about "WFA launches Sustainable Marketing 2030 to close the gap between intent and action"Fewer than half of marketing departments have taken the lead in their sustainability journeys but the will to transform has…